by Greg Larsen | Apr 7, 2020 | Immersion Group Ltd
It’s pleasing to read that the government remains committed to the support of NZ SME’s and introduces more initiatives ongoing. We’re aware that our friends at ATEED, in conjunction with the regional business partner network, is offering full...
by Greg Larsen | Feb 28, 2020 | Immersion Group Ltd
So you are looking at the Profit and Loss Statement for your business and things seem to be going pretty well. You’re bringing in more than you are spending (or so it appears) so you should be rolling in money, right? Then you go to pay a vendor or make payroll, and...
by Greg Larsen | Dec 22, 2019 | Immersion Group Ltd
You might have heard of the term Unique Selling Proposition (USP). It refers to the thing about the product or service you are marketing that sets it apart from all the other similar products. Marketers often focus on this to the detriment of other factors. At the...
by Greg Larsen | Nov 22, 2019 | Immersion Group Ltd
I like the way some modern leaders think. Business to me has been far more than financial success, it’s the people involved and the families touched that are important. Too often, businesses and their leaders get called out for something negative: moving jobs...
by Greg Larsen | Jul 28, 2019 | Immersion Group Ltd
If you ever catch yourself saying you don’t have enough time consider this: the length of the hours available to you are the same as those that Michelangelo, Pasteur, Mother Teresa, Albert Einstein, Leonardo da Vinci, and Thomas Jefferson had available to them. The...
by Greg Larsen | Jul 25, 2019 | Immersion Group Ltd
As a business owner one of your most important on-going tasks will be hiring the right team. To be sure, it’s far from easy. Not only is it time-consuming but there are financial and reputational consequences to consider. Bad hires are most definitely bad for...
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