If you’ve launched a new business or become self-employed, help is at hand.


If you’re considering starting a business, New Zealand is an excellent choice. We’re the easiest country in the world to start a business. There are few restrictions on establishing, owning and operating a business here. The process of starting a business can be completed in a matter of hours. Having a great idea is just the start. Validating it and bringing it to the market offers many minefields.  Even if it is mitigating risk and no pursuing your idea at all. We help you through all these stages, while minimizing costs and protecting your idea. 


With the right strategy incredible success can be attained.

SME Strategy is undoubtedly the most important factor in long-term sustainable success. By creating a new strategy or altering the existing one as a result of ever-changing market demands, you are taking the first step to becoming a leader, a winner in your respective field, industry, region, and ultimately, in the global marketplace. Even with availability of only negligible resources but with the right strategy incredible success can be attained, whereas the opposite is almost never true— even the most bountiful resources can be quickly squandered away if appropriate strategic steps are not taken. Therefore, we concentrate on this section of our service offering more than any other by engaging the leading experts in business strategy for brainstorming sessions for the client’s benefit.


The people in your company will ultimately determine the success or failure of your business.

Businesses come in all shapes and sizes of course, they operate in every market sector imaginable and offer every service and product possible, but in general, they all have something in common.

The biggest asset a business has is its staff.

This does not just mean the management team, but the entire staff, in an SME they are the core of your business, because, unlike large multinationals, it is difficult to carry any dead weight in smaller companies, everyone contributes to the success. With that in mind, looking at ways to improve their performance makes a lot of sense.

This is where we have business advisors with the ability to build a high performing team that supports the rest of the business model. It’s about understanding people and their emotions.


Unplanned growth is almost as bad as too little growth.

Buckle in, this ride could be rough. Growth is a word that is often brought out as the mantra that all businesses seem to strive for. As commendable an objective as it is, this is one area that needs managing more than any other.

Unplanned growth is almost as bad as too little growth.

A strong, robust business model will support growth without creating business pains and, more importantly, will not overload key team members. We want them to be part of the future, not burn them out.

We have many ways to help you grow your business, sometimes that’s the easy part. Our focus is also on the support needed to cradle the growth so that you as a business owner see the rewards on the bottom line.

Watching sales increase is a lot of fun, especially when you have the systems in place to easily manage it.


The greatest results can only be achieved through simplicity of principle and a solid vision. 

A sound marketing plan that lays out all the elements of the marketing mix including critical strategies and the tactics that emanate from, them is central to creating a unique positioning for your company about your market competitors.

This plan should reflect your company ethos and the strategies you will be pursuing to grow your business and promote your competitive advantage.

Your marketing strategy should also align with your market. In reality the market tells you what it wants; you just give it to them. So aligning the value proposition to market acceptance is paramount. Telling the world what you do is the fun part. We love to  see the disconnections corrected and see the results created for you.


A business can easily fall behind in the market if it is not continuously improving the way it performs.

Once the strategy is created and the necessary resources are in place, it is time to efficiently and expeditiously implement the plans in order to achieve the organisational goals. That is why we are committed to helping our clients achieve world-class operations. We develop and define operational strategies and partner up with our clients in the quest of making lasting improvements in their performance. We are experienced in operations work and committed to finding a plethora of unique workable solutions for clients. We are supported by a group of dedicated specialists and experts around the world. Our work is unbounded – and we serve a wide range of industrial, process, and service-oriented companies and can help any organisation align operations with strategy.


The numbers don’t lie and can reveal some hidden gems.

Financial literacy is pivotal in your business in order to uncover any advantage to enable you to position yourselves more competitively against your opposition.

The idea is not to get bogged down by the numbers, but to use them to your advantage. By benchmarking your business it creates a market advantage to achieve success in the three key financial models; sales, margin and overheads. Key indicators within your business can be communicated in a dashboard concept that allows you to have full transparency of your business numbers in a simple logical format.

Our business mentors hear all the time “where has my cash gone?” Not only can we tell you, we can correct any problems shown.


It’s never too soon to start on your succession plan, or exit strategy.

You are finally ready! After all the years in business it is time to allow your younger family to take over.  Either that or you want to sell.

Succession is one area that always seems to become prominent in almost every business evaluation we do.

It’s like the last move in a chess game.

Using that analogy, the final move has usually been set up many moves before. It is no different when selling your business. We have vast experience in setting businesses up for sale or providing succession planning that adds value to your business.

The value we add manifests mainly in increased financial return, but it can also include the restructure of the business model to give the new owners the best opportunity to continue the success story.

To be able to exit your business on terms favorable to you realises all the effort you have put into a lifetime of managing your business successfully.

We believe it is important that the owner receives market value and the business has been set up for sale and is robustly positioned for the future.


2/69 East Coast Road
Milford,  Auckland


PO Box 331 611
Takapuna,  Auckland

Let's Connect

Contact Us

Greg Larsen

Jonathan Sweeney

Download your Free Copy Today!

The 5 key ways to connect your business for growth, profit and fun!

Congratulations on downloading our best selling book!

Get your training now!

Enter your information below to get instant access

Enjoy our free webinar!